VISA
Marketing & Events Manager
Lead premium brand activations across global B2B travel markets.
Turn complex products into experiential moments that connect.
An experiential loyalty engine that turns premium travel into community and culture into growth.
My curated record of campaigns, launches, and member growth strategies.
Lead premium brand activations across global B2B travel markets.
Turn complex products into experiential moments that connect.
Shaped executive messaging and unified brand voice.
Partnered across teams to scale a high-growth business unit.
Ran brand campaigns for major entertainment and lifestyle clients.
Blended exclusive strategy with authentic audience engagement.
Drove digital engagement for network shows through cross-platform social campaigns.
Captured behind-the-scenes content and live event moments to connect fans in real time.
Supported fan-first campaigns for major film releases through influencer events, premieres, and red carpet logistics.
Gained early exposure to immersive brand activations and studio-level coordination.
Launched and scaled a consumer-first digital brand from scratch.
Built trust, loyalty, and revenue from the ground up.
Major: Human and Organizational Development
Minor: Corporate Strategy
Where JSX meets culture — creating exclusive member experiences that extend our premium service beyond the terminal into the moments that matter most.
A mobile, premium activation space exclusively for Club JSX members, bringing the JSX experience to relevant cultural moments: music festivals, art events, business conferences, and more. It's the loyalty program offering benefits that travel with our members.
Extends Club JSX membership value beyond flights, creating social-worthy moments and deeper brand engagement. Members get exclusive access to curated experiences where they already gather, driving program enrollment and retention.
Transforms traditional loyalty from transactional to experiential, creating a competitive moat that's difficult to replicate. Generates organic social content, drives referrals, and builds community among high-value travelers.
DJ sets and live entertainment at Club JSX activations
Premium lounge experience at cultural events
Complimentary premium beverages and curated experiences
Scan-to-join activation with instant member benefits
Scannable access to exclusive rewards and surprise perks
Limited-edition Gate Zero and Club JSX merch line with exclusive drops and location-based offerings
How Gate Zero drives loyalty program growth through experiential marketing.
Pop-up activations at cultural events drive sign-ups through experiential marketing. Gate Zero creates memorable first impressions that convert event attendees into Club JSX members.
Exclusive access and personalized experiences increase program participation and spend. Members engage more frequently when benefits extend beyond traditional travel rewards.
Community-building and unique benefits create emotional loyalty beyond points. Gate Zero fosters connections between members, building a travel community that's hard to leave.
Ready to soar together? Let's connect before wheels up.